NEWS
FOR IMMEDIATE RELEASE
The Avid Group Acquires Bulu to Expand Fulfillment Operations in Lincoln, Nebraska
Lincoln, NE – November 24, 2025 — Lincoln is seeing fresh momentum in its logistics sector as Bulu, a homegrown logistics and fulfillment company, expands operations through a strategic partnership with The Avid Group, a North American apparel and logistics platform. The expansion brings over 100 new jobs, new infrastructure investment and new opportunities for Nebraska’s workforce while strengthening the U.S. supply chain from the heart of the Midwest.
The partnership keeps Bulu headquartered in Lincoln, ensuring that growth directly benefits the community. The founding team, Paul and Stephanie Jarrett, will continue to lead day-to-day operations while tapping into Avid’s broader resources and client network.
“Our strategy is simple: invest in small cities that can play big roles in the future of supply chain,” said Jesse Guth, CEO of The Avid Group.“Lincoln has the talent and the ambition. Bulu has the expertise. Together, we’re building something that proves world-class fulfillment can thrive outside of major metros.”
Earlier this year, Bulu’s team, Avid leadership and local officials came together at the Lincoln facility to recognize the expansion and the impact it will have on the community.
Lincoln Mayor Leiron Gaylor Baird praised the growth as a meaningful milestone for the local economy. “Lincoln is proud to be home to businesses like Bulu that double down on our community,” said Mayor Baird. “Every job created here matters and this expansion shows how our city continues to attract and retain innovative businesses.”
Already, Bulu fulfills thousands of orders each week for consumer brands including Walmart, Gary Vaynerchuck's VeeFriends and Hulk Hogan, handling U.S. direct-to-consumer and wholesale shipments from its Lincoln facility. The expansion allows for increased order volume capacity, additional warehouse upgrades and new career opportunities for local employees.
Paul Jarrett, Co-Founder of Bulu, emphasized that the company’s values remain unchanged: “We’re building in Lincoln because it’s home. This partnership gives us the resources to grow, while keeping our culture, our people and our commitment to community intact.”
The Avid Group’s investment in Bulu aligns with a growing trend: supply chain decentralization. By strengthening fulfillment operations in non-metro cities, Avid is creating resilient infrastructure closer to U.S. consumers, improving speed and reliability across the apparel and e-commerce industries.
About Bulu
Bulu is a fulfillment company headquartered in Lincoln, Nebraska, specializing in retail and e-commerce omnichannel fulfillment logistics. Known for its nimble team and people-first approach, Bulu has powered growth for dozens of consumer brands across the U.S.
About The Avid Group
The Avid Group is a North American apparel and logistics platform that helps brands move from idea to execution faster. With operations across creative, ecommerce, marketing, manufacturing and distribution, the Avid Group supports a growing portfolio of brands with end-to-end solutions.
Media Contact:
Brenna Wheeler
Director, Marketing & Communications
brenna@avidapparel.ca
647-628-3728
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