Avid’s role in establishing the STAYME7O brand was marked by meticulous research, comprehensive oversight, and strategic execution. We began by conducting extensive customer and trend research to gain insights into the market and audience preferences. Armed with this knowledge, we crafted a cohesive go-to-market strategy spanning multiple platforms, ensuring that STAYME7O's apparel and accessories would make a strong impact.
Our involvement covered the entire brand journey, from ideation and branding to product development and manufacturing. We defined the brand's identity, managed branding efforts, and curated an impactful product assortment, all while maintaining a consistent aesthetic and quality. We also took charge of marketing and social media management, effectively creating brand awareness and engagement through strategic campaigns and online presence.